Rokt is a technology company that optimizes e-commerce by delivering relevant and personalized offers to customers in real-time. As a team, we enhanced Rokt’s PDP homepage by refining the user experience, integrating key elements from the old design while improving functionality and aesthetics in the new one. This update included transitioning user production data to ensure continuity and improved performance, aligning the design with modern user expectations and business goals.

Rokt Case Study